What is Search Engine Optimisation?
What do you mean by Search Engine Friendly?
Why doesn't my Web site rank very well in the search engines?
How long does it take for Search Engine Optimisation to take effect?
What is my site ranking dependent on?
Does every page of my website really need to be optimised?
Can you guarantee a number #1 position in the search engines?
How important is my page text?
My developer does Web Marketing - do I need you?
What is Search Engine Optimisation?
Search Engine Optimisation is the process of making a Website Search Engine friendly so that the site may feature well within Search Engines under specific key phrases.
What do you mean by Search Engine Friendly?
A Search Engine friendly site will be easy for the Search Engine Spider to read and navigate. If the spider finds the site difficult to read or navigate it will just give up and move on. There are a number of things that can hinder the spider including frames, flash graphics, dynamically driven pages etc.
For more information on how your site may be affected contact the Internet Marketer.
A "spider" is an electronic robot that travels the Internet examining websites in order to add them to a search engine database. It ranks them according to the specific ranking criteria for that search engine. Most search engines use spiders to quickly and efficiently canvass the Internet for information.
Why doesn't my Web site rank very well in the search engines?
Having your website rank high in the search engines is a science and the rules for search engine optimisation (SEO) are always changing. Some reasons why you may be having poor ranking may include incorrect META tags, incorrect use of HTML tags, word over use (spamming), lack of links, no meaningful content, poor design and automated submission services
How long does it take for Search Engine Optimisation to take effect?
The effect of Search Engine Optimisation can take anywhere between 12 weeks and 12 months. It often depends on the Search Engine involved, the targeted search phrases, competition, any ageing effect imposed by the Search Engine etc. SEO is an ongoing exercise. Websites require ongoing tweaking to ensure the are performing at there best.
What is my site ranking dependent on?
Site ranking is often dependent on the following factors:
- The specific keyword phrases (search terms) that have been targeted
- The overall competitiveness of your industry - how many players are there
- Whether you are targeting a regional, national, or international market
- How well ranking is monitored and the site tweaked over time for SEO improvement
- The progress of your reciprocal linking campaign
- The number of competitor sites achieving new rankings
Does every page of my website really need to be optimised?
In a word - yes. Every page of a website is a possible entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page should be individually optimised to achieve optimal rankings for your website. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost the site's rankings. Don't assume that your home page is the most important page on your site and that it is the only one that requires optimising. To do so means that you are missing out on a lot of potential business.
Can you guarantee a number #1 position in the search engines?
Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.
Obtaining a specific ranking, within search engines, is similar to managing a stock portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your stock portfolio will get to a specific dollar value or even that the amount will be up at all by a given date. The same goes for Search Engine Optimisation, no one can predict what a websites position will be in the future.
What we can do is to make sure that our knowledge and skills are up-to-date so that we can apply these to your website, ensuring that it achieves the best possible position within the search engines.
How important is my page text?
Page text is very important from both a search engine and user point of view. Search engines only read words and determine the relevance of your site by the keywords they find in your page text - especially your home page. Users also look to find information quickly. The trick is for you to balance a good keyword heavy text, that helps the search engines, with the warm fuzzy marketing text that you think your customers will want to read. We think the search engine text is the most important and offer a Copy Writing service to assist you in getting the right balance in your page text. Let's face it, if your potential customers can't find your website, they will never read your warm fuzzy stuff anyway!
My developer does Web Marketing - do I need you?
Many developers do indeed do some or all of what we do. Most of those that do will only do a very basic submission initially and then no more. Developers are often specialists in just building sites and may not be marketing oriented. Many do not understand site design issues regarding search engines. It is difficult to keep up to date with both development and marketing issues in this rapidly changing field.
We offer a comprehensive program that ensures that your site is properly marketed and that this marketing effort is followed up appropriately. Check what your developer offers and then compare our services. You may still need us.